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Hoegaarden

April 23, 2005

The first time I visited the Netherlands, I had the opportunity to taste a wonderful beer, Hoegaarden, which is made in Belgium. I quickly became a fan, and on my return to Europe in 2003, I partook in this wonderful treat again and again. Coming back to the U.S., however, I rarely saw it offered in bars or stores. That has been changing recently, and I’m beginning to find this beer in numerous stores in Ann Arbor. In my quest for information, I found their website.

It turns out that Hoegaarden is owned by a massive beverage corporation, the result of a recent merge in companies. In my mind, that explains their new presence in the U.S.

This company intruiges me. I bet few of my readers have heard of them - InBev. But I’m sure you’ve heard, or had, their beers. Here are a few brands they own:


The company is headquartered in Belgium. Kinda debunks the thought that Labatt is a truly Canadian beer. Actually, Labatt is only listed in their local offerings section (Only Stella, Beck’s, Hoegaarden and Leffe are offered globaly). InBev, according to their website, is currently the largest beer producer in the world, by volume. Big stuff.

Of course, they are not the only beverage provider in the U.S. (and the world), that is huge in the U.S. market but is not a U.S. company. Miller is now a South African company, and they have a massive world presence.

The beer industry in general is quite interesting - worthy of more research. I’d love to spend time researching the makeup of the global alcohol industry, and not just drinking the products either.

Posted by paul at April 23, 2005 11:17 PM

Comments

Brian Ryckbost said on April 24, 2005 10:38 AM

Maybe asian alchohol products are better. you should try some Sake

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